Why Traditional Media Still Wins for Local Brand Awareness
Digital advertising is crowded. Your ads compete with thousands of other ads in the same spaces. Scroll past. Skip. Ignore. People have learned to tune out digital noise. Offline media breaks through that clutter. A billboard on a major commute route gets seen dozens of times per week. Radio ads reach people driving to work. […]
Automating PPC Campaign Workflows for Maximum Efficiency and ROI
The PPC Grind and Why Automation Matters Running PPC campaigns manually can feel like juggling flaming torches — while riding a unicycle — on a windy day. Between keyword research, bid adjustments, and A/B testing, it’s easy to burn through both ad budgets and brainpower. That’s why automation has become the unsung hero of modern […]
Ethical Considerations in Today’s Digital Advertising Environment
Have you ever talked about needing new headphones, only to see ads popping up everywhere online just moments later? It’s funny—until it’s creepy. Digital advertising has incredible power to connect brands with consumers, but it also raises serious ethical questions. Companies today face choices about privacy, honesty, and responsibility that have significant impacts. From data […]
The Importance of Relationship Management in Media Partnerships: Building Strong Connections
Who says media partnerships are already worn out? Considering the several tactics and strategies available today to reach out to the general public, some businesses, such as those organizing events, are letting go of media partnerships to try new things. But they couldn’t be more wrong. Media partnerships are still among the lifeblood of public relations […]
How to Make Your Business Stand Out with Advertising
Every business owner aspires to capture the attention of potential customers and establish a lasting impression. However, in a saturated market filled with competing brands, making your business stand out requires a strategic approach. Advertising is not just about promoting products or services; it is about creating a compelling brand presence that resonates with the […]
How to Create a Lead Magnet That Pulls Visitors Back to Your Site Over and Over
Lead magnets are one of the most powerful tools in online marketing, helping you grow your email list and turn casual visitors into loyal customers. However, it’s important to acknowledge that traditional lead magnets such as PDFs or video downloads often fall short. Creating them takes a significant amount of time, and in most cases, […]
Crafting Compelling Cyber Monday Email Campaigns
Crafting Compelling Cyber Monday Email Campaigns [+ Bonus] Is it in the air? Yes, Black Friday and Cyber Monday, often known as BFCM, are the mother of all retail weekends, already preparing everyone for a long-awaited Christmas season. If you own an online business, you are well aware of the potential impact that Black Friday […]
How Flowster and Pluspoint Can Help Your Business Improve Customer Service
In today’s competitive business landscape, providing exceptional customer service is essential for building a strong brand reputation and fostering customer loyalty. You can take advantage of two innovative platforms, Flowster and Pluspoint, to enhance your customer service capabilities and take your business to new heights. Article Outline Discover How Flowster and Pluspoint Can Help You […]
Dollar a Day Facebook Advertising Strategy
If paid advertising is your only means of Facebook lead generation, your return on investment is much lower than it could be.
The end goal of social media for brands and entrepreneurs is to display value in order to gather a following. One of the most overlooked and underrated ways of gathering this following is through Facebook groups.
How to Curate Content and Grow an Audience [Free Step by Step Tool]
So, you’re trying to grow your website’s audience and drive traffic but don’t have the bandwidth to do so? Yup, we hear you! Coming up with great content may be a challenge as it requires time to write and the right brain juices to be able to think of interesting topics to write about that […]
