There are many email service providers out there. You may have tried many of them and came across some that stood out in terms of ease of use, features, and cost.

If you’re a Mailchimp user, you cannot argue enough about the potential of Mailchimp as a powerful digital marketing tool. It can really give your marketing strategy a boost while decreasing the cost and time of doing the traditional and outdated method of email marketing.

There are many things to explore with Mailchimp, and if you’re a beginner with using this tool, it might be overwhelming for you. Just take one step at a time and focus on learning those features that really matter to your business.

So you’ve gone and created your Mailchimp account, set up your audience, created your content and clicked that send button. You also setup an opt-in popup on your blog to capture new subscribers. After awhile, you’ve noticed that your email list is growing, but it’s separated into different categories.

These four subscriber categories are All Subscribers, Unsubscribed, Cleaned and Transactional.

You’re probably familiar with some of these categories, but wondering “what does cleaned mean in Mailchimp?”

Let’s take a look at each subscriber category in detail …

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