Do you sell products or services to marketing agencies?
If so, we want to help you to sell your products to our customers.
Let's Do a Webinar Together
Each time we do a webinar with a partner like you, the process is generally as follows:
- You teach something that our combined audience wants to learn
- We create an offer that is a bundle of our product and yours (more on that below)
- We both drive traffic to the webinar from our email lists and social following
How We Send New Customers To You
So how will doing a partner webinar with Flowster help you to increase brand awareness, capture more leads, and ultimately grow your customer base? The short answer is that we are going to create a compelling offer for the webinar attendees!
What a Typical Webinar Offer Looks Like
The offer that we make the audience at the end of the webinar would be a playbook built around your product.
Our playbooks are typically free and can be used on Flowster’s free plan.
We structure the offer this way so that everyone that signs up to get the playbook is also going to want to sign up for your product as well.
For example, take a look at a playbook that we created with Semrush. Everyone that wanted that playbook also would want Semrush’s software…because the playbook (which is free, btw) is useless without Semrush’s software.
While the Semrush playbook was pretty large and contained a lot of Standard Operating Procedure (SOP) templates, most offers are far less comprehensive.
Here’s an example of one we did with Dennis Yu. As you can see, his offer was a single template.
Why do people love our templates and playbooks?
A well designed SOP template or playbook (a collection of related templates) is a highly desirable thing to have because it solves some key problems for users.
First, it serves as a highly detailed set of instructions on “how to do a thing,” step-by-step.
Second, it allows a user to easily delegate any tasks that need to be repeated over and over to someone else on their team.
For example, the checklist below is for keyword research…and if you look at the steps in the checklist, you can see that it spells out exactly how to perform this highly repetitive task using Ahrefs software.
Why is learning via checklist better than learning via a training video? It is the same reason why pilots, astronauts, and surgeons rely on checklists; there is a far lower chance of making mistakes!
Here's an example of an SOP template we built around Ahrefs' software...
As you can see in the SOP template below, it is only truly valuable if the user of this template also subscribes to Ahrefs software.
As you are clicking through the template below, notice a few things:
- There is a list of steps on the left
- When you click on any of the steps, the highly detailed “how to” instructions appear on the right
- The workflow, or any step of the workflow can easily be assigned to one or many persons
- The workflow, or any step of the workflow can have a due date
Brief Product Tours
If you are curious as to how our Flowster’s process management software works, please watch a few of the videos below.
Assign a Workflow
Task Assignment Calendar
In most cases, Flowster’s team will build the playbook. All we’ll need from you is the raw “how to” content.
Flowster will build the registration page, email automations, offer page, etc… and we’ll host the webinar on our software. All you need to do is prepare the deck, show up, and present.
There are several monetization opportunities that come from doing a webinar with us.
First, when webinar attendees take advantage of the offer, you will generate immediate revenue.
Second, we’ll create an affiliate account for you and give you an affiliate link to use to send traffic to the webinar so that any of the webinar registrants sign up for one of Flowster’s paid plans, you will receive an ongoing 40% commission. And to maximize the chance of that happening, we provide you with a 1st click cookie that lasts for 10 years!
Yes! Anytime we build a new template or playbook, it gets published in our marketplace and is then available to all current (and future!) users of Flowster. Thanks to all our partner webinars, our traffic and list grow every month, so having your template or playbook in our marketplace means lasting exposure for your brand/offer.
Doing the webinar is just the first step of what we hope will become a long-term relationship. To help that come to fruition, we help our partners to generate more revenue in the following ways:
- More webinars
- Participate in our next virtual summit
- Publish more content in our marketplace via our content partner program
Is Flowster any good?
We’ll let some of our best customers answer that one!