Facebook is the biggest social network to-date. It was launched in 2004 and since has bridged, created, and strengthened many human relationships through social media. It ranks first among various other social media platforms such as Instagram, Twitter, and Pinterest.
With a 2.45 billion active monthly user base as of the 3rd quarter of 2019, Facebook continuously reinvents itself and adds more features for its wide range of users. Due to its ability to connect people and build relationships, Facebook has been a means for people to make themselves and their content popular through Facebook advertising and digital marketing. Nowadays, anyone with Facebook access can become a celebrity or manage a business while growing their market following day by day.
Many small business owners and companies have realized Facebook’s e-commerce potential to grow their business and market their products. Facebook has also seen this potential and created a way for its platform to become more sustainable and suitable for this purpose through Facebook Ads.