- KAIZEN – Continuous improvement
We empower our customers to be best in class.
Statistically, we are one of the top performing private SaaS businesses in the USA.
The year is 2024 and Flowster has reached 2 exceptional milestones as a team:
- Our ARR has now exceed $3 million and our net profit margin is >40%
- Our software has become the leading process management app for our niche
Our greatest competitive advantage is that we provide our customers exceptional customer service.
Our Culture of Systems
Unlike many corporations, Flowster’s culture is one that relies heavily on taking a systematized approach to growth and day to day operations.
We understand that every result is preceded by a 1-2-3-4-step process. It is within these processes that we spend our time, as we relentlessly “work” the systems of the business to perfection.
Our guiding documents are this Vivid Vision, the Flowster 20 Principles, and hundreds of SOPs.
Instead of trying to hire only superstars (that come with egos to match), we instead prefer to invest our energies into building an extensive library of Standard Operating Procedures (SOPs) that “any man or woman off the street” could use to achieve the intended outcome.
While there are exceptions to of course (“any person” can’t just write code), overall, this approach is one that allows our team to ensure that all of our repetitive business processes are executed in exactly the same way every time.
As a result of our culture of “never ending improvement to our systems,” the type of person that wants to join our team is someone who places a huge value on the way we do things.
One of the major benefits of taking this approach to running our business is that our employees are rarely stressed or required to work overtime. They love their work/life balance. They have families, friends, and hobbies and want to work at a place that understands that it is just as important to devote time to non-working activities – as it is to spending time at work.
Thanks to our culture, flextime, and many perks, and our financial transparency and profit sharing programs, our employee’s total compensation can easily rank in the top end of our industry when we are firing on all cylinders.
For the next three years, we have chosen a cap of 50 employees as we are focused on profitability vs “growth at all costs.”
And finally, we believe in giving back to our communities and the planet, and want our employees to have more reasons to be motivated (beyond financial rewards), and for that reason, we have decided to contribute 1% of our revenue to charity (1% for the planet).
Our customers are mid-market companies with 50-300 employees that all have one thing in common; they believe that the best way to scale a business is to rely on well documented business processes (SOPs) to ensure that their day-to-day operations are as efficient and productive as possible.
Flowster’s workflow management software and template marketplace is the leading platform for marketing agencies.
For customers that need to create custom SOPs from scratch, we created the Flowster Capture chrome extension, so they can create these custom SOPs in record time!
Thanks to our extensive library of pre-made SOP templates and our Flowster Capture extension, new customers are able to realize and immediate benefit from using our product.
At Flowster, we take an ‘engineering approach’ to our marketing. Because we are a private company, we don’t “throw spaghetti at the wall” and hope it sticks.
Instead, all marketing campaigns are created in a very iterative approach that relies on the rapid testing methodology that is described in our many marketing SOPs.
Our marketing strategy relies heavily on: direct sales, SEO, earned media, advertising, partnerships, word of mouth about our products, and the support of our affiliates.
Thanks to our consistent efforts and solid strategy, our partner program is now a huge success and our list of partners includes many of today’s most prominent influencers.
Collectively, these influencers have had a significant impact on our brand awareness and we see a steady flow of new customers as a result.