Getting your products covered in a high-profile news article or by your industry’s biggest influencers can be a massive boost to your brand. A jump in sales, partnerships with other companies, and increased brand recognition are just some of the numerous benefits you get from media coverage.
However, as a startup with no useful connections in your industry, it can be very had to get the coverage you so desperately want. You may think you need to rely on expensive methods and time-consuming tactics, however that’s not always the case. Let’s take a look at how you can both avoid these expenses and stay ahead of your competitors by getting media exposure.