The Role of Website Builders in Streamlining Digital Marketing Efforts

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Website builders have transformed the digital marketing landscape, providing businesses and organizations with tools that simplify the website creation process. With online presence critical for success, companies, churches, and many nonprofits have turned to these intuitive platforms to establish a professional online identity. The rise of website builders has democratized the ability to build websites […]

8 Key Metrics for Measuring Digital Marketing Success

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Among the very basic metrics to measure in digital marketing, website traffic is defined as the number of visitors coming to your website. This metric gives you a general feeling of the scale of reach of the digital marketing campaigns. Sources of traffic, such as organic search, direct visits, referral traffic, and social media give […]

Facebook Ads Give Your Business a Competitive Advantage

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Facebook is the biggest social network to-date. It was launched in 2004 and since has bridged, created, and strengthened many human relationships through social media. It ranks first among various other social media platforms such as Instagram, Twitter, and Pinterest. With a 2.45 billion active monthly user base as of the 3rd quarter of 2019, Facebook continuously […]