LinkedIn lead generation and connection building is now a vital component of B2B marketing. According to LinkedIn, 80% of B2B marketing leads generated through social media came from LinkedIn. Furthermore, 92% of B2B marketers prefer the social media site over all others.
Gone are the days of simply sending emails and getting good results. If you want to have success in your B2B prospecting, you need to develop and foster LinkedIn connections.
In order to have success on LinkedIn, however, there are a few key things you need to have set up. First off, you need to have a professional profile and display expertise in your field. Second, you need to have systems in place for finding and approaching your target customer.
Here at Flowster, we have those systems in place and would be happy to share them with you!
Check out Trent’s video below to see how he has a 65% – 80% connection acceptance rate on his LinkedIn campaigns and how he automates the campaigns.
Did you know, we have step by step instructions for this video? If you’d like a free PDF copy of these instructions, click the link below!
The Five Steps to Efficiently Generate Leads on LinkedIn
The prerequisite steps for generating leads on LinkedIn include:
- Optimize your LinkedIn profile.
- Regularly post content to your LinkedIn profile (display expertise).
- Scrape LinkedIn events relevant to your product/service.
- Send connection requests and messages to the event attendees.
- Automate the process for efficiency.
If you’d like to check out the detailed instructions showing how to accomplish these five steps, be sure to check out the free operating procedure in the Flowster marketplace and enjoy a 7 day free trial if you aren’t already a Flowster user.
