How to Build an Instagram Following

With this free SOP (Standard Operating Procedure), you will learn how to get more followers for your Instagram account.

Instagram has enormous potential for marketing, however it must be done correctly. If you follow the steps in this SOP, you’ll build a loyal audience and fan-base that will support your brand wholeheartedly.

Over 1 billion active users are on Instagram monthly, which makes it one of the most effective social media platforms for user engagement.

Why is Instagram so important for marketing my brand?

With its visual-centric design, Instagram sets itself apart from other social media platforms like Facebook and Twitter.

Here’s some of the reasons why it’s crucial to include Instagram in your marketing strategy:

How will this SOP help?

By following the process outlined in this free SOP, you’ll learn about the latest tactics to research your competition, post amazing content, entertain your followers, and boost your follower count.

Specifically, you will be taught how to:

  • Define your target audience – you’ve first got to know who you’re targeting, or else you’d just be trying to execute a marketing campaign in the dark!
  • Monitor your industry – keep tabs on what people in your industry are talking about … what topics are trending.
  • Create an editorial calendar – you’ve gotta stay organized and regimented if you want to dominate Instagram. A calendar will help with this!
  • Find your competitors – many of your competitors will be targeting the same people that you seek to lure. Therefore by studying their accounts you’ll be able to learn from their best practices and their mistakes.
  • Analyze your competitors followers – you want to invest in their followers who regularly use Instagram. This will give you the best Return on Investment (ROI) for your time.
  • Perform certain actions in Instagram that result in more followers and likes – learn strategies for liking posts, commenting, and following other accounts.
  • Use hashtags strategically – learn about community vs branded hashtags, and how to be relevant and effective with their usage.
  • Use paid Instagram ads – if done properly, and monitored correctly, paid ads can have an enormous benefit for your brand.
  • Host contests – bring some fun to your audience by hosting a giveaway or a contest. It’s one of the most entertaining way to get followers to comment on your Instagram posts!
  • Connect with guest bloggers – invite a guest blogger to take over your Instagram for a day. Instagram takeovers are quite a smart way to get fresh content on your Instagram and to work with a popular account with a similar audience.
  • Post creative videos – people LOVE videos. Learn how to take advantage of this to get more comments and followers.

(if you don’t have a Flowster account, you’ll need to Sign Up first)

For more free SOPs, check out the Flowster Marketplace: https://in.flowster.app/marketplace


What is Flowster?

A SOP management app that makes it easy to run your company’s recurring workflows.

When it comes to creating your own custom Standard Operating Procedures (SOPs), Flowster is so easy to use that you will have your very first SOP done in as little as five minutes. Using our super-intuitive drag ‘n drop interface, you can literally create an SOP in minutes – no matter what your industry, position, or task.

If you can imagine it, you can use Flowster to rapidly build it.

Sign up for free here.

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