Google Ads Fundamentals certification is an important accreditation for any marketer. It’s also one of the ways to demonstrate your knowledge in using Google Ads. Although it’s a relatively common badge of certification, it still requires a certain amount of work and time to learn the main concepts and become experienced in the daily Google Ads use.
So, What Exactly is Google Ads Fundamentals Certification?
Google Ads Fundamentals Certification is a necessary process for Google to recognize you as a marketer and expert in advertising online. After you pass two Ads certification tests, you will get a personalized certificate or contribute to your company’s Google Partner credentials, depending on the Google account you are using.
Like many other Google products, Google Ads Certification has improved over time. In the past, the program was independent, requiring a separate cost to take its exams. Then, the process changed when the Google Partners program was created. In 2018, it further evolved after the migration to Google Academy for Ads.
Despite the ongoing changes and improvements, individual certification still works the same way compared to a few years ago (before Google AdWords became Google Ads). Now, the certification has also become a requirement, even for entry-level agencies.
Also, anyone who goes through the training program understands the importance of getting the certification, as having all the knowledge from Google is more specific compared to general textbooks on how Google Ads works.
This guide will briefly show you how to get certified in the Academy for Ads, as the process could be confusing sometimes.
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