Nowadays, thinking of life sans the Internet is almost impossible. Indiuvals, households, businesses, academic institutions, and pretty much every industry you can imagine will utilize the web in one form or another, whether that be for simply answering emails or using the cloud to collaborate with customers and clients from around the world. However, with this need for constant connection, a plethora of companies have come to offer access. These internet service providers (ISPs) have come to monopolize the market in part due to the sheer complexity of ensuring that almost every square inch of the country has access. While you typically have more options than you used to in the past, it can still be tricky to figure out which are the best options for your specific internet needs. In this post, we are attempting to demystify this issue so that you can ensure that you end up with a provider that matches your needs and won’t cost you an arm and leg for features you will never use.

Investigate Availability In Your Area

Before you get too bogged down with download speeds and the other things that most folks usually get excited about, your first step ought to be investigating which ISPs operate in your area. For example, you can see that Clarksville’s internet connectivity trends indicate that while  Clarksville residents have access to plenty of ISPs, not all provide 100% coverage, with some even having a geographic reach of only 13%. You can use this data for whatever region you’re located in to get a good idea of which ISPs are most likely to be able to provide you with decent coverage. Once you have a shortlist of providers able to offer you respectable overage, you can move on to the next point.

Understand Your Internet Usage Habits

Let’s be honest here: if all you ever do is watch the occasional YouTube video, do some internet banking, and send the occasional email once in a while, you really won’t need to spend a fortune on ISPs that have download speeds that rival those of Asia. Conversely, if you rely on the Internet for your work, need it for your business operations, or use it heavily for whatever reason, then seek out those that have the ability not only to provide you with the down and upload speed you require but have options to scale up as required will suit you best. Only you can perform this analysis as you are the person who will be using it and ultimately paying for it. If you are looking to subscribe to a package for your company, you might need to bring in your IT department, who can give you the best advice on what’s suitable for your case. Nevertheless, once you know how you will use the Internet, you will narrow down your shortlist even further, making your choice a little less intimidating.

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Check For Data Caps And Limits (And If There Are Exorbitant Costs For Going Over)

Many ISPs are very willing to extoll their virtues from the rooftops while remaining somewhat sheepish about what happens if you go over their predetermined limits. Even though many providers have very reasonable fair usage limits, you must know how these limits are calculated, less you end up receiving a bill that gives you heart palpitations (that you will ironically further go over these limits when searching the web for what’s wrong with you!) By performing a bit of due diligence, you can avoid this fate and ensure that whatever option you end up with has a fair usage limit that’s actually fair and helps you avoid breaching their data caps and pushing your bank account into the red.

Research Customer Service And Support

If something can go wrong, the universe has a habit of making sure that it will. This is especially true when it comes to the Internet, and because most folks aren’t quite as tech-savvy as they would like to be, it can cause highly frustrating downtime. This is why seeing how they offer customer service and giving it a test run is so crucial. For most people, support should be provided via various channels, with the most helpful being live chat (even if they use a chatbot), email, and phone support. If they omit any of these or only allow you to contact them via one channel, this could be a red flag that might lead to you having to continue your search. If, however, they do offer them, you should still test them out with a few test messages to check their response times and how willing and able they are to resolve specific issues. 

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Read Reviews From Current Customers

Somewhat paradoxically, you will need the Internet in order to read the sorts of reviews that might influence your decision. However, how you go about finding relevant reviews isn’t really the point; instead, it is how you use them to help you come to a conclusion of which ISP is most likely to be the one. Reviews can give you an excellent overview of how well an ISP treats existing customers and the service they provide. While you will inevitably find some negative reviews, it’s only when the 3-star and down reviews are more prominent than the better ones that you ought to continue your search. Just make sure that you read a mixture of user-generated reviews along with professional ones to give you a better indication of the ins and outs of a particular company.

Look At The Contract Terms And Conditions

Just as is the case with any sort of purchase or subscription, the devil is in the details, and when it comes to ISPs, the details can be very devilish indeed. Reading contracts and terms can be an extraordinarily tedious thing to do, but it could save you from significant issues further down the line. It could be that you failed to understand their fair usage policy, as mentioned previously, and will end up paying a fortune, or it might be that any missed payments will initiate an outrageous penalty payment that blasts your monthly budget out of the water. Only by reading the fine print will you ever be privy to these kidneys of details. 

Choosing an internet service provider these days is a critical task. They are the gatekeepers to the most crucial tech revolution of the century, and ensuring you select the right one for your needs is as vital as choosing anything else that has such a massive impact on your life.