The Experience-First Booth: Why 2026 Is the Year of the Un-Booth
Stop for a second and picture the last trade show you attended. How many booths do you actually remember? Not the logos. Not the slogans. The experience. If you’re struggling to recall more than one or two, you’re not alone. Research from the Center for Exhibition Industry Research (CEIR) shows that over 80% of attendees decide […]
