In the summer of 2017, I was invited to speak at a conference about the success of my eCommerce business. The audience I was speaking to was made up of eCommerce business owners who’d already spend $2,500 for a video-based training course on how to make their companies more successful.

As a result of that speech, as of Oct 2019, we’ve now sold $1.7 million worth of a digital product that is a collection of the standard operating procedures (SOPs) that we developed to run our eCommerce business.

At the time that I gave the speech, the product we now sell didn’t exist. The only reason I created it was due to the overwhelming number of requests that I received to allow these entrepreneurs to buy a copy of the SOPs that we’d developed for our internal use.

From this experience, I learned one very valuable lesson: if you are using only videos to train your customers how to do things that will help them to be more successful, you are missing a huge opportunity to increase engagement and grow LTV; especially if a decent portion of these activities are the types of things that your customers are going to have to do over and over again. Read more

Are you looking for a system that you can follow to record and publish your podcast on iTunes and beyond? Would you like to be able to save time by easily delegating portions of the podcast publishing process to a virtual assistant or other members of your team?

In this article, you’ll discover the exact step-by-step process that Trent Dyrsmid has used to publish 300+ podcast episodes on his Bright Ideas website. Read more