Why Traditional Media Still Wins for Local Brand Awareness
Digital advertising is crowded. Your ads compete with thousands of other ads in the same spaces. Scroll past. Skip. Ignore. People have learned to tune out digital noise. Offline media breaks through that clutter. A billboard on a major commute route gets seen dozens of times per week. Radio ads reach people driving to work. […]
The Future of QR Codes: New Technologies and Trends
A QR code is a two-dimensional barcode that is easily read by smartphones and other devices. Due to its structure, it stores information horizontally and vertically, which allows you to place more data in a smaller area compared to a linear barcode. The abbreviation QR stands for quick response, which means “fast response”. This emphasizes […]
