How Promotional Badges Are Defining a New Era of Marketing

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The internet is king when it comes to brand promotion and marketing. Many businesses spend thousands to create short videos, hire social media influencers, and curate content for their blogs and websites. For a moment, the use of promotional merchandise was a lost art. However, it is slowly making a comeback as corporations and SMEs […]

How To Make Promotional Products Work for Complex B2B Sales Cycles

B2B Sales

The B2B sales cycle typically expands into a long series of complex phases because it requires decision-makers from diverse departments to perform thorough evaluations. The process of B2C transactions finishes within short periods but B2B sales demand trust building while showing substantial long-term business value. B2B marketing requires thorough planning of strategies because each element […]