How to Align Product Strategy with Changing Customer Expectations
In today’s high-velocity digital economy, product strategies can’t afford to be set-and-forget. Understanding what is product development strategy in this environment means recognizing it as a dynamic, continuously evolving process that responds to shifting customer expectations—driven by new technologies, market dynamics, and shifting cultural norms—is relentless. What delighted users yesterday is table stakes today, and […]
What is Product Information Management (PIM)?
Product Information Management (PIM) refers to the systems and processes used to centralise, manage, and distribute product data across various channels. A product information management system acts as a central hub where businesses can store all relevant product information, such as descriptions, specifications, images, videos, and pricing. This data can then be syndicated to various […]
