How to Leverage User-Generated Content for PR?
User-generated content, or UGC, is now one of the fastest-emerging forms of public relations. This form of content is usually regarded as the most authentic form of PR because the content, be it text, images, audio, or video, is all generated by the people and not the brands. According to statistics, companies that have UGC […]
Turning Crisis Into Opportunity With Reputation Recovery Mastery
A crisis can seem like nothing but roadblock after roadblock at first, particularly if public criticism starts immediately after the event. Unfortunately, this kind of frazzled thinking can lead to a lot of missed opportunities. Reputation recovery mastery principles are more than just a way to get ahead of problems. The more you put them […]
