Outbound Marketing Strategy: What It Is and How It Works
Every business wants more customers, but waiting for them to come to you isn’t always the best strategy. Outbound marketing is a proactive approach to reaching potential customers. Instead of waiting for people to discover your business, you relay the message to them. This can be through cold emails, paid ads, phone calls, direct mail, […]
The Comprehensive Step-by-Step Guide to Outbound (B2B) Marketing
Are you frustrated with the results of your outbound marketing campaigns? Are you failing to generate the leads that you need to reach your sales goals? Or maybe you aren’t doing outbound marketing because you’ve heard that you should have all your eggs in the inbound marketing basket? Rest assured, outbound marketing isn’t dead. What […]
