Automation in Influencer Marketing: How AI Saves Time and Money for Brands
Not long ago, influencer marketing was largely manual — endless hours spent searching for creators, sending outreach emails, and tracking performance in spreadsheets. Managing even a small campaign required significant time and coordination. Today, automation powered by artificial intelligence is changing how marketing teams operate. AI systems can now manage the repetitive parts of influencer […]
What Marketers Can Learn from Computational Models in Information Distribution
In today’s digital landscape, marketing has become more complex, with many different factors influencing the way things work. Marketing is now largely data-driven and algorithm-dependent. Traditional content distribution methods no longer work. While they are used, they are no longer sufficient alone. They have to be paired up with other methods to make sure that […]
Cybersecurity for Digital Marketing in 2025
Let’s kick things off with a stat that should make any business owner pause: the global average cost of a data breach hit $4.88 million in 2024, up nearly 10% from the year before. Not in finance? Doesn’t matter. If your team handles data, runs digital ads, or manages social logins—you’re in the line of […]
Best AI Marketing Automation Tools and Strategies in 2025
AI marketing automation refers to using artificial intelligence technologies to automate marketing tasks, personalize customer interactions, and analyze large sets of data to make informed decisions. Think of it like having a virtual marketing assistant that never sleeps. It doesn’t just send emails or post on social media—it learns from your customers, adapts strategies in […]
