New Customer Acquisition vs. Retention: Which is More Important for Facilitating Business Growth?
New customer acquisition brings you an opportunity to make new sales – that’s the cornerstone of a thriving and scalable business. Retention, on the other hand, is what fuels recurring business and creates loyalty that then grows into brand advocacy. Email marketing is where these two cross. Being able to acquire 40 times more clients […]
Stop Focusing On Google: It’s Time to Focus On Being Visible
Google Isn’t Search Anymore — It’s Just One of Many Discovery Channels For over two decades, Google has been the cornerstone of organic search strategy. But in 2025, the rules of visibility have changed — and they’re changing faster than most marketers are prepared for. With AI tools like ChatGPT, Perplexity, and Claude rapidly becoming […]
From Data to Action: Tools That Help You Understand Your Market
Imagine launching a product you’ve worked on for months—only to find out your customers didn’t want that feature, but something else entirely. It’s a frustrating situation, and it happens more often than you’d think. The good news? You don’t have to guess what your market wants. You just need the right tools to understand it. […]
How To Make Promotional Products Work for Complex B2B Sales Cycles
The B2B sales cycle typically expands into a long series of complex phases because it requires decision-makers from diverse departments to perform thorough evaluations. The process of B2C transactions finishes within short periods but B2B sales demand trust building while showing substantial long-term business value. B2B marketing requires thorough planning of strategies because each element […]
Navigating the Path to Business Success: A Comprehensive Guide
Did you know that, based on U.S. entrepreneurship statistics, only 79% of small businesses survive their first year, and a mere 30% make it past the ten-year mark? Moreover, even successful businesses only have a 30% success rate when launching a new venture! Embarking on a business venture is like exploring uncharted territories, filled with […]
