Automation in Influencer Marketing: How AI Saves Time and Money for Brands
Not long ago, influencer marketing was largely manual — endless hours spent searching for creators, sending outreach emails, and tracking performance in spreadsheets. Managing even a small campaign required significant time and coordination. Today, automation powered by artificial intelligence is changing how marketing teams operate. AI systems can now manage the repetitive parts of influencer […]
Why Traditional Media Still Wins for Local Brand Awareness
Digital advertising is crowded. Your ads compete with thousands of other ads in the same spaces. Scroll past. Skip. Ignore. People have learned to tune out digital noise. Offline media breaks through that clutter. A billboard on a major commute route gets seen dozens of times per week. Radio ads reach people driving to work. […]
Automating PPC Campaign Workflows for Maximum Efficiency and ROI
The PPC Grind and Why Automation Matters Running PPC campaigns manually can feel like juggling flaming torches — while riding a unicycle — on a windy day. Between keyword research, bid adjustments, and A/B testing, it’s easy to burn through both ad budgets and brainpower. That’s why automation has become the unsung hero of modern […]
Top Marketing Strategies for SMBs
Small and midsize businesses don’t need a 200-page plan to grow. You need a tight playbook, a few good habits, and the courage to prune whatever doesn’t move the needle. Think of this guide like a well-packed carry-on: everything essential, nothing you’ll regret lugging around. 1) Start with the Foundations (Positioning, ICP, and Goals) Know […]
Retention Matters as Much as Acquisition
Businesses often spend the majority of their marketing budgets on acquiring new customers, but they sometimes overlook the importance of keeping the ones they already have. Retention strategies are just as vital as acquisition because they maximize the value of existing relationships while reducing the cost of constant prospecting. Acquiring a new customer typically costs […]
Set Up Call Tracking Software in Three Easy Steps
In today’s competitive business environment, knowing how and where customer interactions occur is key to success. Call tracking software gives businesses insight into which marketing efforts drive phone calls, allowing them to refine strategies and maximize ROI. If you’re not familiar with this technology, configuring it can be a challenge—but it doesn’t have to be. […]
