How URL redirects power marketing campaigns
Marketing campaigns rarely stay static. Landing pages change, promotions end, messaging evolves and channels multiply. Yet many campaigns still rely on fixed URLs that can’t adapt once they’re live. URL redirects solve this problem, but only when they’re used intentionally. When handled correctly, redirects give marketing teams flexibility without breaking links, losing traffic or creating confusion for […]
Why Traditional Media Still Wins for Local Brand Awareness
Digital advertising is crowded. Your ads compete with thousands of other ads in the same spaces. Scroll past. Skip. Ignore. People have learned to tune out digital noise. Offline media breaks through that clutter. A billboard on a major commute route gets seen dozens of times per week. Radio ads reach people driving to work. […]
Outbound Marketing Strategy: What It Is and How It Works
Every business wants more customers, but waiting for them to come to you isn’t always the best strategy. Outbound marketing is a proactive approach to reaching potential customers. Instead of waiting for people to discover your business, you relay the message to them. This can be through cold emails, paid ads, phone calls, direct mail, […]
What Does Cleaned Mean in Mailchimp?
There are many email service providers out there. You may have tried many of them and came across some that stood out in terms of ease of use, features, and cost. If you’re a Mailchimp user, you cannot argue enough about the potential of Mailchimp as a powerful digital marketing tool. It can really give […]
