How URL redirects power marketing campaigns
Marketing campaigns rarely stay static. Landing pages change, promotions end, messaging evolves and channels multiply. Yet many campaigns still rely on fixed URLs that can’t adapt once they’re live. URL redirects solve this problem, but only when they’re used intentionally. When handled correctly, redirects give marketing teams flexibility without breaking links, losing traffic or creating confusion for […]
Set Up Call Tracking Software in Three Easy Steps
In today’s competitive business environment, knowing how and where customer interactions occur is key to success. Call tracking software gives businesses insight into which marketing efforts drive phone calls, allowing them to refine strategies and maximize ROI. If you’re not familiar with this technology, configuring it can be a challenge—but it doesn’t have to be. […]
