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Many digital marketing specialists have been using Google Keyword Planner in order to do keyword research for their marketing, SEO strategies, or PPC campaigns. It’s precise, free, easy to use, and you can even use it without having to run a Google Ads campaign.

However, there are a few essential things that Google Ads (previously called Google AdWords) Keyword Planner can’t do. Let’s take a look.

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Google Ads Fundamentals certification is an important accreditation for any marketer. It’s also one of the ways to demonstrate your knowledge in using Google Ads. Although it’s a relatively common badge of certification, it still requires a certain amount of work and time to learn the main concepts and become experienced in the daily Google Ads use. 

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If you’re starting a new business, or working on improving an old business, using the best eCommerce platform is ideal. With dozens of popular choices to choose from nowadays, it can be overwhelming comparing all the features and pricing. Well, good news! We’ve done all the grunt work for you.

We’ve signed up for, and thoroughly tested the top eCommerce platforms in order to determine which ones are the best for various types of businesses. This list is continuously updated too, so you always know you’re getting the most current information!

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