Automating PPC Campaign Workflows for Maximum Efficiency and ROI
The PPC Grind and Why Automation Matters Running PPC campaigns manually can feel like juggling flaming torches — while riding a unicycle — on a windy day. Between keyword research, bid adjustments, and A/B testing, it’s easy to burn through both ad budgets and brainpower. That’s why automation has become the unsung hero of modern […]
8 Key Metrics for Measuring Digital Marketing Success
Among the very basic metrics to measure in digital marketing, website traffic is defined as the number of visitors coming to your website. This metric gives you a general feeling of the scale of reach of the digital marketing campaigns. Sources of traffic, such as organic search, direct visits, referral traffic, and social media give […]
