Automation in Influencer Marketing: How AI Saves Time and Money for Brands
Not long ago, influencer marketing was largely manual — endless hours spent searching for creators, sending outreach emails, and tracking performance in spreadsheets. Managing even a small campaign required significant time and coordination. Today, automation powered by artificial intelligence is changing how marketing teams operate. AI systems can now manage the repetitive parts of influencer […]
The Importance of Relationship Management in Media Partnerships: Building Strong Connections
Who says media partnerships are already worn out? Considering the several tactics and strategies available today to reach out to the general public, some businesses, such as those organizing events, are letting go of media partnerships to try new things. But they couldn’t be more wrong. Media partnerships are still among the lifeblood of public relations […]
