This is a guest post from Stefan Lubinski.

Recently I was working with two clients who are both developing what some people call a platform or community; a place to develop an audience in a specific industry or niche, deliver high value and offer products or services to that audience. Typically those are courses and coaching services.

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Why should you consider using workflow software? 

Workflow tools are useful for businesses in any industry. You can use workflow software to automate or streamline operations. 

The scope of the software varies. You may use simple checklist apps to track progress. You can also find comprehensive workflow software to centralize data and standardize procedures.

Here are seven ways that workflow software can help your business.

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Are you looking for ways to increase customer engagement and grow LTV? Would you like to be able to convert more of your freemium users into paid customers? Are you looking for strategies that will allow you to improve your customer success?

In this article, we’re going to share with you how creating a strategic partnership with Flowster will help you to do exactly that.

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Cloud workflow software is rapidly becoming a widely effective staple for improved productivity. While many may assume these types of platforms are just fancy online calendars that have taken the place of the planners and organizers professionals once lived by, there’s actually a bit more to consider before looking the other way. 

Imagine having a detailed checklist to break down each task and subtask required to complete every assignment. Day-to-day operations would likely flow a bit smoother, right? Well, standard operating procedures (SOPs) do just that!

Companies are now implementing the use of detailed SOPs to ensure their workflow and assignments are accurately completed on a daily basis. 

Effective cloud workflow software can transform your business into a well-oiled, productivity machine without sacrificing important details and pertinent steps required to complete tasks. Workflow solutions, along with the use of structured SOPs, have given a whole new meaning to the idea of creating instruction manuals, tutorials, handbooks, and style guides. 

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In the summer of 2017, I was invited to speak at a conference about the success of my eCommerce business. The audience I was speaking to was made up of eCommerce business owners who’d already spend $2,500 for a video-based training course on how to make their companies more successful.

As a result of that speech, as of Oct 2019, we’ve now sold $1.7 million worth of a digital product that is a collection of the standard operating procedures (SOPs) that we developed to run our eCommerce business.

At the time that I gave the speech, the product we now sell didn’t exist. The only reason I created it was due to the overwhelming number of requests that I received to allow these entrepreneurs to buy a copy of the SOPs that we’d developed for our internal use.

From this experience, I learned one very valuable lesson: if you are using only videos to train your customers how to do things that will help them to be more successful, you are missing a huge opportunity to increase engagement and grow LTV; especially if a decent portion of these activities are the types of things that your customers are going to have to do over and over again. Read more