Best Retail Execution Software for CPG in 2026: What Actually Wins at Shelf

Winning in CPG today isn’t just about great products or getting distribution. It’s what happens at the shelf. Your products need to be in stock, in the right spots, with promotions running when they’re supposed to. Miss any piece and you’re bleeding sales before customers even see your brand.

Most CPG companies are cobbling together disconnected systems. One tool for orders, another for field reps, spreadsheets tracking store checks, reports showing up days late. By the time you know something’s wrong, the weekend’s over and the opportunity’s gone.

Good retail execution software puts store visits, sales orders, merchandising tasks, and reporting in one place. We’ve tested the top platforms for CPG brands. SimplyDepo wins.

What You’re Fighting in Retail Execution

You’re Flying Blind at Shelf

Right now you probably don’t know which SKUs are actually stocked, whether stores are following planograms, or if your promotions are even live. Someone sends a report eventually. Meanwhile, you’ve already missed the sales.

You need real-time visibility from store visits. Know what’s happening while you can still fix it.

Execution and Sales Are Divorced

Most retail execution tools are all tasks and photos. Reps check shelves, snap pictures, fill forms – then orders happen somewhere else entirely.

Your reps execute but don’t sell. They’re already in the store. They should be taking orders right there, not making another call later.

Good software connects execution to order capture. One visit, two outcomes.

Every Rep Has Their Own System

Without standardized workflows, execution quality is all over the map. Some reps are thorough, others rush. Regional teams do their own thing. HQ can’t compare data because everyone’s collecting different stuff.

You need standardized visits, checklists, and metrics across your team. Same process everywhere.

Reports Arrive When It’s Too Late

Spreadsheets and manual uploads mean making decisions on old information. Retail moves too fast for that.

You need instant data from the field that lets you respond while opportunities still exist.

Reps Ignore Complex Tools

Complicated retail execution software gets the same treatment everywhere: reps skip tasks, submit garbage data, find workarounds. Your ROI vanishes because nobody’s using it right.

Software has to be mobile-first, simple, and fast in stores. If it slows reps down, they won’t touch it.

Retail execution software fails when it’s built for managers in offices, not reps in stores.

What This Retail Execution Software Needs to Handle

Execute consistent store visits. Validate shelf presence and planogram compliance. Capture orders during visits. Track execution as it happens. Turn field activity into insights you can use.

How We Tested These

Does it fit CPG retail or is it generic? Does it connect execution with sales or keep them separate? Can reps actually use it fast in stores? What visibility does HQ get? How fast can you launch? Does it pay for itself?

Top 5 Retail Execution Software

#1 SimplyDepo  –  Execution and Sales Together

G2 Rating: 4.7 out of 5 For: Emerging and mid-market CPG brands – beverage, food, beauty, wellness

SimplyDepo wins because it puts execution, sales, and reporting in one platform built for how CPG actually works in stores.

Problems it fixes:

Can’t see what’s happening → Real-time visit data, not reports from last week.

Execution without sales → Order capture built into the visit workflow.

Inconsistent execution → Standardized checklists everyone uses the same way.

Slow reporting → Live dashboards updating as reps finish visits.

Nobody uses it → Mobile design that’s actually fast and simple.

What it handles:

Store visit planning with mapped routes. Custom execution checklists for your brand. Order capture during the visit. Real-time reporting. Works offline when stores have terrible WiFi.

Why it’s different:

Most retail execution software makes reps choose between tasks and sales. SimplyDepo does both. Walk into a store, check the shelf, fix issues, take photos, capture an order – one app.

The mobile interface is genuinely fast. Full visit in minutes, not the 15-20 some platforms need. Matters when you’re hitting a dozen stores daily.

HQ sees everything now. No waiting for uploads or weekly reports. Spot problems while you can still fix them.

For: CPG brands with field reps or working through distributors. Teams tired of execution tools that don’t drive revenue. Companies that need to launch fast.

#2 Repsly  –  Tasks Yes, Sales No

G2 Rating: 4.2 out of 5

Repsly handles execution tracking but keeps sales separate.

Good at: Task and audit tools, photo capture, compliance tracking.

Bad at: Orders happen outside the platform. Reps finish execution then switch systems to sell. More complex setup than newer options.

Works if you’re mainly doing compliance audits. Falls short if you want reps selling during visits.

#3 GoSpotCheck  –  Data First, Reps Second

G2 Rating: 4.1 out of 5

GoSpotCheck goes heavy on data collection and analytics.

Good at: Reporting, enterprise analytics.

Bad at: Mobile experience is clunky. Reps take longer per visit. Execution feels slow.

Great if you’re enterprise with data teams. Bogs down reps who need to execute and move.

#4 Pepperi  –  Sales Tool with Execution Tacked On

G2 Rating: 4.4 out of 5

Pepperi handles B2B sales but execution feels bolted on.

Good at: Sales workflows, customization for complex needs.

Bad at: Takes months to set up. Costs more. More complex than execution teams need.

If you need heavy B2B commerce and execution, works. If you mainly need execution, it’s overkill.

#5 Skynamo  –  Rigid Structure

G2 Rating: 4.3 out of 5

Skynamo provides predictable workflows with CRM alignment.

Good at: Structured processes, reporting.

Bad at: Slow to customize. Less intuitive for reps. Feels rigid for fast-changing retail.

Works for teams valuing structure over flexibility. Feels restrictive in dynamic CPG retail.

What Each One Actually Does

Execution Checklists: SimplyDepo, Repsly, GoSpotCheck all good. Pepperi and Skynamo basic.

Order Capture During Visits: SimplyDepo and Pepperi. Everyone else keeps orders separate.

Mobile Experience: SimplyDepo built mobile-first. Others feel like desktop software crammed onto phones.

Real-Time Reporting: SimplyDepo and GoSpotCheck update live. Others lag or need manual syncing.

Setup: SimplyDepo days. Repsly and GoSpotCheck weeks. Pepperi and Skynamo months.

Why SimplyDepo Works Better

Everything Happens in One Visit

Rep walks into a store. Checks shelf. Fixes out-of-stocks. Takes photos. Captures order. One visit, one app, two outcomes – better execution and more revenue.

Other software makes reps finish tasks, close the app, open another system, then sell. That friction kills execution quality and sales.

Built for Reps in Stores

Mobile experience is fast. Reps finish visits in the time it takes to load other platforms. Matters when you’re hitting twelve stores daily.

Interface makes sense immediately. New reps get it in minutes because it’s designed around their work, not around demos.

See Everything Now

Dashboards update as visits happen. Promotion not running? Fix it today. Out-of-stock pattern? Address it before the weekend.

Other platforms batch data or need manual syncing. By the time you see problems, they’ve already cost sales.

Works Where Retail Happens

Stores have garbage WiFi. Rural stores have no signal. Software has to work offline and sync when connectivity returns.

SimplyDepo handles this automatically. Reps work offline, data syncs when they’re back in range. No manual uploads, no lost information.

What CPG Brands See

Craft beverage brand got 35% more orders per store visit because reps could execute and sell in one workflow instead of two trips.

Natural foods company cut execution time from 18 minutes to 8 per store while getting better data. Faster execution meant more stores covered.

Beauty brand got real-time shelf compliance visibility for the first time. Caught promotion issues in hours instead of weeks, saved thousands in lost sales.

Pattern’s consistent: when execution and sales work together in one fast system, both improve.

Questions People Ask

What is retail execution software? Helps CPG teams manage store visits, shelf checks, planogram compliance, field execution. Good ones also capture orders so reps can sell during visits.

Why does this matter? Shelf availability and compliance drive sales. Product can’t sell if it’s out of stock, in the wrong spot, or missing its promotion.

Can it capture orders? Modern platforms like SimplyDepo do execution and orders in one workflow. Legacy tools keep these separate, forcing multiple systems.

How fast to launch? SimplyDepo days. Traditional platforms weeks to months.

Works offline? Good ones do. SimplyDepo works fully offline because store WiFi is terrible. Syncs automatically when signal returns.

Integration with current systems? SimplyDepo connects natively with QuickBooks, Stripe, common CPG tools. Others often need custom work or middleware.

How to get reps using it? Make it fast and simple. If software slows reps down or feels complicated, they’ll work around it. SimplyDepo’s mobile design gets used because it helps reps work faster.

Picking Software for Your Brand

Start with your biggest execution problem. No visibility? Look for real-time reporting. Reps not selling during visits? Need integrated order capture. Inconsistent execution? Want standardized workflows.

Get reps involved. They’re using this daily in stores. If the mobile app feels slow in the demo, it’ll be worse in real use. Their input matters more than feature lists.

Think about workflow. Want one system for execution and sales, or okay managing multiple platforms? All-in-one typically works better because there’s no friction between tasks.

Consider launch timeline. Every week setting up is a week of missed improvements. Unless you need enterprise complexity, faster wins.

For CPG brands – especially beverage, food, beauty, wellness – SimplyDepo delivers. Fast enough reps actually adopt it, complete enough to handle execution and sales together, simple enough to launch in days.

Best retail execution software helps you win at shelf while driving revenue. For modern CPG brands, that’s SimplyDepo.