Using the right user testing platform is crucial for product teams in any organization. Even though most usability testing platforms have the same functionalities, they aren’t built equal. User testing platforms have different features, usabilities, research methods, and prices. They simplify user recruitment and testing processes and help you understand how users will experience your product. Do you want to know the best user testing platforms for product teams? Check the list below:
Maze
Maze is a user research platform that helps product teams get user insights at the pace of product development. Your teams can keep users at the center of all product decisions with moderated and unmoderated research strategies. Maze supports all-inclusive testing with a wide variety of UX research strategies suited to all product development stages.
However, the maze has some limitations in its reporting features and struggles with scalability. Additionally, it is challenging for new users to learn and navigate.
Hubble
Hubble, one of the reliable maze alternatives, comes with a unified toolset for consistent UX management. It offers a wide variety of research across the product development cycle, flexible research, external participants, and active users. Its feature set includes product tests, functionality tests, card sorting tests, and product surveys. Product managers, UX researchers, and designers gather user feedback in all product development stages from in-product users or external participants. The wide coverage of Hubble makes it perfect for quick-moving product teams that want to use a tool capable of collecting different types of feedback data and research from customers. With its usability results, UX researchers may collect quantitative data.
Lookback
Lookback is a UC screen recording tool that product managers and designers use to see UI with their apps. Its testing tools help your product teams to see what users see and identify their real-time reactions in recordings. Lookback increases collaboration among teams since researchers may invite others from a product team to check the test, post comments, and tag people on an internal hub without affecting the progress of participants. The screen recording helps you to see how users finished your tasks. Live sharing allows you to collaborate and post comments on live interviews without disturbing the sessions. You can review the most relevant qualitative insights via a central dashboard.
UserTesting
UserTesting delivers an excellent CX solution to executives, marketers, product managers, and designers. Your team can view, listen, and communicate with customers when interacting with apps, websites, and prototypes in controlled testing sessions. It focuses mainly on user interviews, even though the platforms come with a blend of moderated and unmoderated testing solutions. The prototype testing, usability testing, tree testing, and card sorting help your team to run multiple tests. The template library saves the time your team invests in preparing every test. The automated testing tool used AI to ease the reporting process and find out repeated pain points. With the human insights platform, your team can visualize data, read video scripts, and generate automated insights of summaries.
Optimal Workshop
Optimal Workshop offers limited usability testing functionalities to finish tasks and moderate sessions. Your product teams can use this user testing platform to check information architecture and design tasks that users can finish. Optimal Workshop’s feature set comprises tools for tree testing, first-click testing, and card sorting tools, which help in testing your platform in various ways and identify usability and UX complications. Qualitative research reflects how users feel about your product and collect both quantitative and qualitative data. The automated analysis helps in boosting your team’s productivity by giving the members access to a tool, which automates data analysis.
In a Nutshell
A usability test is a way to understand what your users exactly want from your product. You are required to use a trusted, flexible, and user-focussed usability testing tool to ease your testing process and make a user-oriented product. You can find several usability testing tools in the marketplace with specific functionalities that meet various user requirements. Try including your product team in the decision-making process so you can choose a US user-testing form that fulfills requirements.
