As an Amazon seller, your primary goal is most likely a boost in your sales. And using Amazon Sponsored Products might be the key to accomplish that. Amazon Sponsored Products are like Google Ads, but for Amazon products.
With an exponential growth in the availability and variety of products within the Amazon Marketplace, mastering the Sponsored Products platform might be the great differential to bypass your competitors. You may have already been influenced by one of these sponsored ads yourself, as a customer, without even noticing it.