How To Manage Strategic Partnerships as a Repeatable, Documented Process
A signed partnership is not a managed partnership, and the gap between the two is where most of them quietly fall apart. The relationships that last are the ones a company runs on a repeatable system, the same way it runs any other part of its operations. For teams that already document their internal work, […]
The Importance of Relationship Management in Media Partnerships: Building Strong Connections
Who says media partnerships are already worn out? Considering the several tactics and strategies available today to reach out to the general public, some businesses, such as those organizing events, are letting go of media partnerships to try new things. But they couldn’t be more wrong. Media partnerships are still among the lifeblood of public relations […]
