Why Order Fulfillment Needs Its Own SOP (and When to Hand It to a 3PL)
Most ecommerce founders spend their energy on marketing funnels and product photography. Fulfillment rarely gets the same attention, yet it’s the workflow most likely to quietly erode customer trust the moment nobody’s watching it closely. A late shipment or a mispacked order doesn’t just cost one sale; it costs a reorder, a review, and sometimes […]
